The company was founded by two brothers – Ivan and Luka Angelovi
About us
Gradus is the largest poultry producer in Bulgaria. The company was founded in 1992 by the brothers Luka and Ivan Angelovi. For more than 25 years, it has been presenting its products on every Bulgarian table.
We at Gradus have a responsibility to our customers always to offer them quality products. This is possible thanks to the fact that our products are produced in a closed production cycle. What does this mean? Our company holds its own fodder plant, hatchery, parent flocks farms, broiler fattening farms and poultry processing plant. Only this way we can be sure that at every stage the high standards of Gradus are respected without compromise, and our customers receive quality and fresh products.
Closed loop
Brand's achievements
Undoubtedly, Gradus as a popular and beloved brand has been present for over 25 years at the Bulgarian table. A survey conducted by a leading market research firm shows that the products of the company are present in 95% of the households in Bulgaria, 99.8% can associate chicken with Gradus, 50.3% of consumers refer to it as a favorite brand in this industry.
In 2015, Gradus brand was awarded for Superbrand in the category of Meat Food Products as a result of independent survey of the consumer segment on Bulgarian market conducted by the international organization Superbrands with the partnership of the leading marketing research institute GfK Bulgaria. The evaluation of the brands is done by an independent jury as well as by the national vote of the Internet users.
In 2017, when a survey was conducted by the Swiss Institute ICERTIAS among the consumers in Bulgaria, GRADUS was ranked first in the category of freshly packed meat and the brand was awarded with the Best Buy Award. The consumers should have answered the following question: Specify a manufacturer or a supplier of FRESHLY PACKAGED MEAT that, according to your personal experience and opinion or that of your relatives, delivers the best price-quality ratio on the Bulgarian market.